JKT 48, represented 6 personnel each Nabilah Rayna, Cindy Gulla, Cimdy Yuvia, Queen Vienny, Noella Sisterina and Rona Anggrarni will join the DPS 48 Lawson Research and Development team to create a variety of products the collaboration and knickknacks that will be sold only in stores stores Lawson are currently spread in Jabodetabek area.
In this partnership, according to Vice President Director of PT Midi Utama Indonesia Tbk, Yuichi Hayashi in the inauguration of the launch on Tuesday (07/02/2013), Lawson will market collaboration products in the form of food and non-food such as Premium Badge Campain and Original T Shirts.
In addition to marketing products and merchandise the result of collaboration, Lowson said Yuichi Hayashi Lawson will also design the space setting in Lawson stores in Jabodetabek with poster JKT 48 and broadcast of videos related to cooperation. "We want memghadirkan entertainment service whereby customers while shopping in Lawson, and Lawson could pounding as he entered." He said.
Food products in collaboration with DPS 48 will go on sale at all Lawson stores and is expected to be a distinctive shopping experience for customers Lawson.
Lawson related to business development in Indonesia started years Yuichi Hayashi hopes to add new outlets around 100 units per year, while Japan's retail business already has 84 stores which are all still focused diwilayh Jabodetabek.